Advertising design

More than ever, advertising and marketing are of vital importance to all successful organizations – and with the emergence of the knowledge-based economy, career opportunities in the Advertising industry and computer graphics have never been better. This industry demands and rewards creativity and so a major emphasis of the Advertising Design program is to enhance the students’ creativity while also developing their strategic thinking ability. Montreal’s stimulating environment helps make these courses valuable training for tomorrow’s advertisers.

Upon completion of the program, students from our school will be able to:

	Thoroughly understand the role a designer has in the development of an advertising campaign;
	Make judicious use of the principles of visual design and typography;
	Develop slogans, logos, brochures, catalogues, etc.;
	Create advertising (for print, radio, television and Web);
	Plan, develop and manage a public relations campaign;
	Plan, develop and supervise a significant advertising campaign;
	Deliver a professional presentation to diverse groups of clients.

The program includes a 2-month internship within a company to practice skills learned throughout the advertising design courses.

	Advertising Designer
	Graphic designer
	Illustrator
	Advertising Coordinator
	Media Placement Advisor
	Public Relations Coordinator
	Media Buyer
	Customer Service Coordinator
	Marketing Coordinator
	Communication Agent
	Project Coordinator

	QuarkXPress
	Illustrator
	Photoshop
	Dreamweaver
	Acrobat