Academy of arts and design

ADVERTISING DESIGN AND COMMUNICATION

The ADC program offers specialized courses that meet the demands and standards of the advertising world in the areas of product development and brand name administration. In this steadily changing field, there is a constant need for highly trained individuals.

The ADC program is designed to equip students with the skills required to overse the entire process of brand name administration and conception.

PROGRAM GRADUATES

Graduates of theADC program will be able to imagine, conceptualize, create, execute and manage the brand names and distribution of various products and services that form crucial parts of present day and future society.

CAREER OPTIONS/FUTURE CAREERS

Creative director, advertising editor, illustrator, advertising designer, commercial designer, media consultant, media buyer, media relations specialist, customer service representative, advertising coordinator, account manager, project researcher, independant researcher.

LIST OF COMPETENCIES

To produce a page layout.
To produce a formatted picture.
To produce a colour graphic layout.
To analyse the job functions within the media communication domain.
To make maximal use of a digitalized environment.
To work within a team setting.
To employ the techniques of idea production.
To situate advertising within the context of a consumer-oriented society.
To analyse the operations of a business or organization.
To detail a media plan and conduct a follow up.
To present an advertising production project.
To revise the visual presentation of an advertisement made for print.
To edit printed texts made for publicity, promotional and public relation purposes.
To develop an advertising plan.
To develop a promotional plan.
To develop a communication strategy.
To coordinate the production of printed advertising material.
To Coordinate the producton of audio/visual advertising material.

SEMESTER 1

GRAPIC TRENDS AND VISUAL COMMUNICATION

Targeted competency : 040B

Objectives :

To analyse the relationship between consumer consumption and social phenomena.
To define the role that advertising plays within society.

589-DPB-DS

DIGITAL ENVIRONMENT MANAGEMENT

Targeted competency : 038V

Objectives :

To ensure that all elements of a digitalized environment are arranged in a compatible and work-effective manner.
To install and update sofware.
To acquire images and sounds.
To enter texts.
To produce tables and graphics.
To consult a database.
To exchange files.

589-DPC-DS

FORMATTING 1

Targeted competency : 01GF

Objectives:

To plan the steps involved in the execution of a page layout project.
To enter and import the elements of a page layout.
To prepare the elements of a page layout.
To assemble the elements of a page layout.
To improve the graphic composition of a page layout.
To produce a test, on paper or film, for a page layout.
To make necessary corrections.

589-DPD-DS

DIGITAL IMAGERY

Targeted competency : 01GJ

Objective

To analyse the various parameters of a request.
To research all the elements necessary for a visual layout.
To present a proposal in the form of a small scale representation.
To incorporate the different elements of a visual layout using various computer hardware.
To treat the elements of a visual layout as a unit.
To assemble the different elements of a visual layout.
To incorporate the visual layout into a page layout.
To highlight the visual layout as well as the graphic document.
To evaluate the work done in comparison to the initial project.

589-DPE-DS

MARKETING

Targeted competencies : 040E, 040F

Objectives :

To analyse the product or service of a business or organization.
To analyse the marketing plan of a business or organization.
To determine the target market of a business or organization.
To define objectives in relation to the goals of the target market.
To propose staragies for media placement.
To present a media plan to a client.
To reserve airtime and advertising spaces.
To evaluate the effectiveness of a media plan

589-DPF-DS

DRAWING TECHNICS AND ADVERTISNG ILLUSTRATION

Targeted competencies : 040G

Objectives :

To analyse an advertisement production project.
To construct the framework of a presentation.
To prepare presentation material.
To rehearse a presentation.
To present the main points of the a presentation.

SEMESTER 2

589-DPG-DS

TYPOGRAPHY

Targeted competency : 040H

Objectives :

To develop the working knowledge of a production estimate.
To verify advertising images.
To verify tests.
To execute touch-ups.

589-DPH-DS

COORDINATION AND PRODUCTION OF PRINTED ADVERTISING MATERIAL

Targeted competency : 040Q

Objectives :

To prepare submissions and have them approved.
To participate in the selection of participants.
To organize production duties.
To reach a concensus with co-workers on tasks that must be executed.
To support coworkers in their work.
To verify the specificity of advertising material destined for print.
To review a budget.
To ensure the shipment of advertising material.

589-DPI-DS

PACKAGING DESIGN

Targeted competency : 040L

Objectives :

To define promtional strategies.
To participate in the conceptualization of an advertisment.
To plan a promotional campaign.
To prepare an evaluation assessing the effectiveness of the campaign.
To present a promotional plan to client.

589-DPJ-DS

ELECTRONIC EDITING

Targeted competency : 039Y

Objectives :

To prepare the element of table of contents for insertion into a page.
To group elements onto the page.
Create the hyperlinks.

589-DPK-DS

ILLUSTRATION

Targeted competency :01G4

Objectives :

To analyse a submitted project and select drawing software.
Transpose various sketches from a project onto a screen.
To edit drawings on the screen.
To ensure drawings are printed successully.
To complete a job.

589-DPL-DS

VISUAL PRESENTATION AND PROJECT MANAGEMENT

Targeted competency : 040R

Objectives :

To prepare submissions and have them approved.
To participate in a selection of title participants.
To organize any special arrangements at the begining of the project.
To ensure the uniformity of advertising material, audio or visual, at various steps of production.
To review a budget.
To ensure the shipment of advertising material.

SEMESTER 3

589-DPM-DS

CONSUMER BEHAVIOUR

Targeted competency : 040F

Objectives :

To define objectives in comparison to the goals of a target market.
To propose media placement strategies.
To present a media plan to a client.
To reserve airtime or advertising space.
To evaluate the effectiveness of a media plan.

589-DPN-DS

ADVERTISING STRATEGIES

Targeted competencies : 040N

Objectives :

To analyse the need for communication.
To define the objectives, axis and strategies of communication.
To research advertising, promotional or public relation concepts.
To propose various means of communication.
To prepare the evaluation assessing the effectiveness of a communication plan.
To present a communication plan to a client.

589-DPO-DS

THE FINAL PROJECT

Targeted competencies : 039W, 040K

Objectives :

To analyse an ideation request.
To direct or participate in a ideation session.
To take note of viable ideas.
To define advertising strategies.
To participate in the development of a concept for an advertisment.
To plan an advertising campaign.
To prepare an evaluation assessing the effectiveness a campaign.
To present an advertising plan to a client.

589-DPP-DS

PROFESSIONAL DEVELOPMENT

Targeted competencies: 038W, 039T

Objectives :

To interact with people.
To present and recieve professional information.
To put into practice work methods conducive to team project develpment.
To examine the structure and performance of the media.
To understand the various functions of the job as well as the conditions surrounding its execution.
To examine the tasks and procedures related to job functions.
To examine the abilities and behaviours necessary to fulfill job functions.

589-DPQ-DS

ADVERTISING EDITING AND CONCEPTION

Targeted competency : 040J

Objective :

To analyse an editing request.
To write a text.
To obtain approval for a text.

SEMESTER 4

582-WMI-DS

VECTORIAL WEB ANIMATION

Targeted competency : 015e

Objectives :

To verify source files.
To determine a set-up strategy.
To prepare an animation set-up.
To adjust the set-up of animation in relation to integration.
To complete a set-up.

582-WME-DS

BASIC WEB LANGUAGE

Targeted competency : 015f To apply programming languages used

Objectives :

To chose a multimedia programming tool.
To produce algorithims.
To program interactivity.
To adjust programming to various platforms.
To document programming.
To resolve subsequent programming errors.

582-WMJ-DS

SOFTWARE AND WEB INTEGRATION

Targeted competency : 015l To integrate media within online broadcasts

Objectifs :

To plans media integration.
To treat media.
To set-up media.
To program the interactivity of a web page.
To verify the quality of an integration.
To document a integration project.
To store the work.
To present a finished product
To participate in group work.

582-WMK-DS

WEB PROGRAMMING 1

Targeted competency : 015p To program multimedia products.

Objectives :

To research necessary programming information.
To produce algorithims for a program interface.
To program interactivity of interfaces.
To program the unique functions of interfaces.
To adjust programming to various platforms.
To optimize codification.
To resolve programming errors

SEMESTER 5

589-DPR-DS

INTERNSHIP

Targeted competencies : 039T, 040Q

Objectives :

To examine the performance and structure of media.
To understand the various functions of the job as well as conditions that surround its execution.
To examine tasks and procedures related to job functions.
To examine abilities and behaviours required to fulfill the functions of the job.
To prepare and obtain approval for submissions.
To participate in the seletion of participants.
To organize production tasks.
To arrange with co-workers work that must be completed.
To support co-workers in their work.
To verify the specificity of advertising material destined for print.
To review a budget.
To ensure the shipment of advertising material.